This rebrand for the eccentric city of Portland Oregon expresses the whimsical and artistic port town that aspires to be a hub for multiculturalism. Having been partially raised in this city, my firsthand knowledge of local happenings aided in the development of a funky brand identity that draws from the many quirks of Portland. The identity system I created is a fusion of the city skyline and the prominence of bridges that incorporates the colors popularized by the PDX airport. Through the use of form, color, and shape, I have developed an intuitively harmonious rebrand that embodies the bizarre yet formal nature of the environment and people of Portland Oregon.